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Beverly Hills Plastic Surgery Group
436 N Bedford Dr #214
Beverly Hills, CA 90210

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BRO-tox: Botox for Men…An increasing Trend

By April 23, 2012 No Comments

Let’s be real, guys…We’ve all heard the phrase (and even tried to use it at times) that “Men age like fine wines.”

In Los Angeles, I don’t think that this is quite the case any longer.  Look at our latest pop stars or movie stars, whose average age is 18!  Why should women seek out rejuvenating procedures, only for their men to fade out of the spotlight?

In these economic times, everyone wants to look our best –  to set ourselves apart, land the perfect job, meet a significant other, or simply  – to make ourselves feel better. This outlook on life does not discriminate. Historically, wrinkles on men use to mean experienced, stately or distinguished; now it just equates to loss of youth.

Last year more than 300,000 men received Botox according to the American Society of Plastic Surgeons, which is a 10% increase from 2010. Botox injections are the most commonly performed nonsurgical cosmetic procedure in North America. And now men are getting on the Botox bandwagon.

The most common area of concern for men is the wrinkles between their eyes and on their forehead. This is the result of repetitive use of the upper face muscles. This repeated use leads to dynamic wrinkles in which Botox can help.  Botox will not eliminate creases or etched in lines in the skin from many years of repeated movement. This is an excellent reason to start Botox injections sooner, rather than later.

Botox works by weakening the muscles, therefore improving facial expression lines. Onset usually occurs 3 to 12 days after injection, and usually lasts somewhere between 3-6 months. Thus, repeat injections are required to maintain the effects. The most common side effects but unlikely is redness and minor swelling to the injection site.

Call us today for a consultation at 310-275-6600!